Complexification, Part II

From Fast Company’s June 19th blog:

Half of the consumer-electronics products returned to stores function properly, according to a recent study, but customers simply can’t figure out to operate them. Yes, half.

Further:

As part of her doctoral thesis, researcher Elke den Ouden of the Technical University of Eindhoven in the Netherlands also found that consumers in the United States will try to get a gadget working for 20 minutes before giving up.

Just more evidence that consumers are over-obsessed with features. We are all to blame for the decline of usability.

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